Our database includes over 80,000 qualified meeting planners from around the country and is updated daily.
The most significant benefit is the cost. E-mail marketing allows you the opportunity to communicate your marketing message to thousands of customers in minutes at a fraction of the cost of other marketing mediums. For this reason alone most of our customers prefer to conduct an electronic mail marketing campaign to any other means of advertising.


We have developed a very simple 4-step process that allows you the opportunity to get your message out to your target market in as little as 3 weeks. Our service can be used for several different applications such as responding to need date times, reacting to short term cancellations, and getting the message out about special promotions to name a few. Please see our suggested campaigns for other electronic mail marketing ideas and applications.


4 Step Process

As your online marketing and promotion consultants, E-proDirect provides complete e-mail services included in the following four-step process:


1. E-mail List Compilation

Drawing from the most qualified and trusted e-mail sources, we compile a list of recipients designed to generate the maximum results from your specific target audience. Our database includes over 80,000 qualified meeting planners from around the country. We can compile a list that precisely matches the specific profile of planners you would like to deliver your message to.


2. E-mail Message Composing

The percentage of response to your e-mail marketing will depend on the effectiveness of your e-mail message. We consult with you to develop and compose powerful e-mail messages that incorporate mechanisms prompting immediate responses for requests for proposals, request for Account Executive contact, and further information to be sent such as sales kits, menus, etc… Additionally you may utilize an e-brochure that has already been created for your organization.


3. Message Delivery

We handle every aspect of your e-mail delivery. All e-mails will be personalized to the recipient's name and will be from you.


4. Reporting & Follow-up
Our reporting system allows us to track results by market segment and geographical area and report out to you:
  • Number of e-brochuers Delievered
  • Number of e-brochures Opened and Viewed

Number of click-throughs from links on the e-brochure

Here's How It Works...

  • Select Your Target Market from our Database of over 80,000 Qualified Meeting planners. Our database can be broken down by market segment and geographically.

  • Select a Campaign that meets your current solicitation objectives: basic property brochure, value date calendar, fill cancellation or soft period, monthly or quarterly newsletter, renovation announcement, introduction of a new Sales Manager, etc...

  • We will design and develop your custom full color electronic brochure based on your marketing objectives and include: graphics, logo, descriptive text, property pictures, function space diagrams, value date/value rate calendars, link to property website, and method(s) for meeting planners to take immediate action.

  • Through our advanced bulk e-mail delivery software system, we will e-mail your brochure to your selected target market.

  • Meeting Planners are able to take immediate action directly from the e-mailed brochure such as submitting a request for proposal, request sales person's contact, request for additional property information, etc...

  • Any responses from Meeting Planners that come directly to us will be forwarded directly to your designated lead catcher(s) for immediate follow-up.

  • We will track and manage the results of your campaign and report: number of e-brochures delivered, number of e-brochures opened and viewed, number of click-throughs from links in the e-brochure.
E-mail marketing has proven to be the most effective way to market your business. It offers a response rate of between 5% and 15% as compared to a traditional direct postal mail campaign response rate of between .05% and 5%. Not only is it highly effective but it produces the best return on investment of any direct marketing medium.

COST / RESPONSE COMPARISON
    E-mail     Traditional Direct Mail  
  Cost per Piece     approx. $0.22     approx. $1.00  
  Speed to Market     3 weeks     6 - 8 weeks  
  Response Time     2 days     6 - 8 weeks  
  Response Rate     5% - 15%     0.05% - 5%  
** These response rates are industry averages.
E-proDirect does not guarantee the same results.**
Other benefits of e-mail marketing are:
  • Faster "speed to market" than typical marketing campaigns.
  • E-mail is the preferred method of communication among most meeting planners.
  • It offers the opportunity for recipients to take immediate action to your message.
  • It offers a better way to track results and make informed decisions.
  • It is an inexpensive way to "test" specific markets.
  • It improves customer loyalty.
  • Helps build brand awareness quickly.
  • It offers an effective way to communicate with customers on a regular basis.
  • If offers the opportunity to react quickly to specific business needs.
  • It is ideal for several types of marketing objectives.
Remember, potential customers are just an e-mail away!!!
How much are you spending on traditional direct marketing methods?

E-proDirect: Your valuable partner in achieving your marketing objectives while expanding your marketing capabilities.
With an electronic brochure campaign you are able to offer specials and up-to-date information quickly. Not only does this benefit your customer but e-brochures can save you thousands of dollars each year on printing costs.
Copyright © 2006 E-proDirect