Experience, Expertise, & Service Combined for Unparalleled Results

EproDirect offers the capability to reach qualified meeting planning decision-makers through two effective options:

EXAMPLES

Visit Central Florida

Hotel Paso Del Norte, Autograph Collection

01

Dedicated email marketing campaigns

Our dedicated email campaigns are our most effective method of reaching your precise targeted audience with your message exclusively. These campaigns also include full detailed reporting on exactly how your campaign performed and allow you to set a specific budget based on the number of planners that are within your target markets.

01

Dedicated email marketing campaigns

Our dedicated email campaigns are our most effective method of reaching your precise targeted audience with your message exclusively. These campaigns also include full detailed reporting on exactly how your campaign performed and allow you to set a specific budget based on the number of planners that are within your target markets.

EXAMPLES

Visit Central Florida

Hotel Paso Del Norte, Autograph Collection

02

MIX newsletter participation

Our MIX newsletter is a monthly co-op campaign that is delivered to our complete database of over 80,000 qualified meeting planners and over 12,000 meeting suppliers. There are a variety of advertising options throughout the newsletter ranging from as little at $50.00 to our top placement spots priced affordably at $700.00.

EXAMPLES

MIX (June 2019)

MIX (July 2019)

Additional Services and How We Achieve
Peak Performance for Our Clients

With a clear focus, we take our clients through the email marketing strategy-development process, identify strategic campaign scenarios, consult on industry best practices, deliver messages, track and analyze the results, and optimize their effectiveness over time.

Our expertise positions us to implement an effective campaign that supports your group business goals with targeted solutions all while keeping within your budget parameters.

Strategic Email Consulting

Our consultants will provide you with thoughtful ideas and engaging email marketing strategies that enhance the experience of our subscribers and optimize the results of your campaigns. From new hotel openings, renovation announcements, and monthly newsletters, to special promotions, need date announcements, multi-property campaigns, or any other message you’d like to put directly in front of meeting planners, we’ll work with you to achieve your campaign objectives and maximize your return on investment.

Email Copywriting

From subject lines to compelling messages; our copywriters can craft messages that increase awareness, drive engagement, and ultimately develop new potential group business opportunities.

Email Design & Responsive Coding

We believe emails should look great and perform even better. Select from one of our proven effective layouts and we’ll create a campaign to your brand standards while still giving it a unique look and feel. Or, have a design in mind? Allow us to take your vision and create a customized email for you. Also, we can create individual brand templates, multi-brand cluster templates, and corporate brand templates. By doing this, simply email us the images and copy and we will build it into the appropriate template.

Already have an email designed that you’d like to use? No problem! Provide us the files and we’ll take it from there.

Campaign Deployment

Using our favorite email deployment tools, we manage the entire campaign production and delivery process and we do it right, on time, every time. Designing effective emails and ensuring high delivery and open rates is a science. We’ve got you covered. Among several other tools we use to maximize campaign results, we can use Litmus to preview across 40+ email clients and devices so we can see how your message looks in the preview pane for each email client, and with images on and off. And can make adjustments to ensure the best possible delivery rates. In addition, we can utilize A/B subject line testing which contributes to our incredibly high email open rates.

Reporting and Analytics

Understanding customer behavior is the foundation for a successful email campaign. Once the email is delivered we will provide you with a complete detailed report that outlines the number of emails delivered, the number of emails opened, as well as how many subscribers and what organization they’re with that actually clicked on the links in your email. In addition, your account team will review the reports with you to uncover potential opportunities to maximize your results on future campaigns.

The Power of Partnerships

For almost 2 decades we’ve been privileged to work with some of the most vibrant and well-known hospitality brands in the world. We’re proud of those partnerships and the services we offer them to help them meet and exceed their group business goals.

View Our Client Showcase