Sales & marketing individual task and project services to help you save time, save money, and increase productivity.
We bring many decades of hotel sales & marketing experience and resources to your team.
If you could have an extra experienced hand on your sales and marketing team right now, what tasks or projects would you have them doing? We assist with anything and everything hotel and hospitality sales & marketing related so you can select only the specific individual projects you would like us to perform and your team can focus on selling.
Why The Epro Task Group?
There are a lot of proven advantages to outsourcing many sales and marketing tasks and projects. In addition to the speed of bringing someone in on an as-needed basis, another practical benefit is the ability to have people on contract only when you need them based on the specific business circumstances. A few other key benefits include:
Access to new and skilled resources
Allows you and your team to focus on your core initiatives
Increased in-house efficiency
Reduced labor costs and overhead expenses on hiring and training
Tasks or projects get done fast
Scale your efforts up or down easily and affordably
Efforts are more targeted
Staffing flexibility
What can we help you and your team with?
Explore Services
01
Sales
Through a wide variety of services and support, we help hotels develop and foster business through the proper deployment of all available sales and marketing resources to drive measurable and incremental sales revenue. Many of the sales services we offer allow sales teams to increase their performance by taking on some of the time-consuming tasks that get in the way of actual selling. This allows sales professionals the time to do what they do best… sell!
Sales Services Offered
- Sales strategy
- Sales incentive programs
- Sales blitz appointment setting and complete blitz organization
- Sales recruitment
- Sales team outings
- Post Event Surveys
- Site Inspection Planning, Support, Management
- Sales Key Account Research
- Promotional Products Purchasing/Coordinating
- CRM Research & Implementation
- Sales Proposal and Presentation Development
- Salesperson Shops
02
Marketing
Marketing a hotel to maximize a hotel’s revenues is one of the most critical components behind driving sales to the hotel and all of its revenue producing outlets. We help accomplish this by taking a holistic approach to developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities. We can help in several areas by using our teams over 100 years of combined hotel marketing experience and expertise to ensure a strong marketing ROI.
Marketing Services Offered
- Marketing Plans
- Media buying
- Collateral Development
- Menu design
- Special promotions
- Print Advertising & Direct Mail
- Research Surveys
- Copywriting
- Distribution Channel Analysis
- Graphic Design
- Photo Shoot & Video Shoot
- Public Relations
- Media Relations
- Press Releases
02
Marketing
Marketing a hotel to maximize a hotel’s revenues is one of the most critical components behind driving sales to the hotel and all of its revenue producing outlets. We help accomplish this by taking a holistic approach to developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities. We can help in several areas by using our teams over 100 years of combined hotel marketing experience and expertise to ensure a strong marketing ROI.
Marketing Services Offered
- Marketing Plans
- Media Buying
- Collateral Development
- Menu design
- Special promotions
- Print Advertising & Direct Mail
- Research Surveys
- Copywriting
- Distribution Channel Analysis
- Graphic Design
- Photo Shoot & Video Shoot
- Public Relations
- Media Relations
- Press Releases
03
Digital Marketing
Time is a precious commodity, and marketing your brand can take up plenty of your time. Accelerate your hotel’s success by engaging a team of digital marketing experts with deep experience. Over the past 19 years we’ve worked with thousands of hotels and delivered mind-blowing results for our clients by developing and managing their digital marketing programs. We Ensure all your online channels tell a consistent story that promotes your value proposition against the comp set and we use the latest technology and years of expertise to optimize every digital marketing channel and make the most of your budget.
Digital Marketing Services Offered
- Digital advertising
- Social Media advertising
- SEO
- Email marketing
- Email list building, list verification, and maintenance
- Landing pages
- Social Media management
- Content copywriting
- Video
- Website design, development, & maintenance
- Remarketing
04
Familiarization & Industry Event Planning
Hosting Familiarization trips or client events are excellent opportunities for planners and other potential clients to learn more about your destination, hotel, and other amenities in the area that would make your product a good fit for them. FAM trips require a lot of partners and attention to detail in order to make them a success. Our team will not only market your FAM or event to drive attendance but will also take care of all the logistics to set you up for a great return on your FAM investment.
FAM & Industry Event Planning Services Offered
- FAM events
- Local Event Planning
- Road show set up and support
04
Familiarization & Industry Event Planning
Hosting Familiarization trips or client events are excellent opportunities for planners and other potential clients to learn more about your destination, hotel, and other amenities in the area that would make your product a good fit for them. FAM trips require a lot of partners and attention to detail in order to make them a success. Our team will not only market your FAM or event to drive attendance but will also take care of all the logistics to set you up for a great return on your FAM investment.
FAM & Industry Event Planning Services Offered
- FAM events
- Local Event Planning
- Road show set up and support
05
Tradeshow Support
Industry tradeshows are a critical component to any sales and marketing plan to drive both group and transient business. They are also a significant part of many hotels sales and marketing budgets so you don’t want to leave anything to chance and waste marketing dollars. It takes a lot of planning to ensure a successful show and to avoid any missed opportunities.
Tradeshow Support Services Offered
- Tradeshow & Event Opportunity Research Analysis
- Tradeshow Budgets
- Tradeshow planning & management
- Tradeshow Marketing
- Tradeshow representation
06
Budgeting
Digital marketing & advertising, tradeshow and conference participation, client events & entertainment, industry association dues, and agency expenses are just a few of the many expenses that make up a hotels total marketing budget which typically amounts to approximately 4-5% of a hotel’s total revenue. With this in mind, to make the most of every dollar it is critical to use historical data, extensive research and the best tools available to develop a sound marketing budget that remains fluid so that marketing directors can constantly adapt the marketing tools to meet consumer communications methods and demands. Whether you need some small help with simply research or developing your entire marketing budget, we work with you every step of the way and help you save time for your other pressing business responsibilities.
06
Budgeting
Digital marketing & advertising, tradeshow and conference participation, client events & entertainment, industry association dues, and agency expenses are just a few of the many expenses that make up a hotels total marketing budget which typically amounts to approximately 4-5% of a hotel’s total revenue. With this in mind, to make the most of every dollar it is critical to use historical data, extensive research and the best tools available to develop a sound marketing budget that remains fluid so that marketing directors can constantly adapt the marketing tools to meet consumer communications methods and demands. Whether you need some small help with simply research or developing your entire marketing budget, we work with you every step of the way and help you save time for your other pressing business responsibilities.
09
Competitor Reporting
Our strategy is to identify major competitors and research their products, sales, and marketing strategies. It identifies your competitors and evaluates their strategies to determine strengths and weaknesses relative to your brand which allows you to create solid business plans that help you learn the ins and outs of how your competition works and ultimately, how your sales team can win selling against them. This also allows your team to uncover potential business opportunities that your competition may already be working with.
Competitor Reporting Services Offered
- Competitor shops
- Competitor analysis
- Reader Board service
10
Partnership Development
In today’s environment, thinking outside the box and leveraging resources has the potential to make a huge difference in reaching financial goals and expectations for a hotel sales team. We can research and develop both simple and complex mutually beneficial partnership programs with other local and regional businesses that can drive incremental revenue while strengthening your brand image and business community relationships.
Partnership Development Services Offered
- Partnership research & development
- Partnership negotiating and contracting
- Reporting and success tracking and analysis
10
Partnership Development
In today’s environment, thinking outside the box and leveraging resources has the potential to make a huge difference in reaching financial goals and expectations for a hotel sales team. We can research and develop both simple and complex mutually beneficial partnership programs with other local and regional businesses that can drive incremental revenue while strengthening your brand image and business community relationships.
Partnership Development Services Offered
- Partnership research & development
- Partnership negotiating and contracting
- Reporting and success tracking and analysis
11
Vendor Management
Finding and managing vendors can be time consuming and a daunting task. We can manage vendor activities and maintain both new and existing vendor relationships as well as identify suitable new vendors, negotiate with vendors to secure the best prices for products and services, and ensure that vendors fulfill their contractual obligations to you.
Vendor Management Services Offered
- Vendor research and recruitment
Ready To Save Time & Increase Productivity?
Hospitality Sales & Marketing Solutions
Hospitality Industry
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