Sales Training and Workshops

We’re a team of top hotel sales performers.
We can help you create a team of sales superstars as well.

Increase Performance and Grow Your Revenue

With Sales staff reductions based on economics and market realities, you need more revenue production out of your current team and focused sales training can help you achieve that. We provide several custom programs that can be tailored and delivered to your team or department.

Enhanced new training programs to speed up recovery & ensure success in today’s business environment.

Choose the training that’s right for your team and your hotel based on current business circumstances and needs.

Essential Selling Techniques and Tactics

This session explores the sales techniques that are essential in a growing sales office. Rather than depend on incoming leads, we will discuss handling Inbound calls, Prospecting essentials, Follow-up techniques, Overcoming Objections and Closing. If it sounds like a return to Basics, with Sales managers having to restart the business in their hotels and destinations, it is.

High-Yield Prospecting

This session begins with a brief overview of Prospecting, including Scripting, Delivery, Working with Voice-mail, Gate-Keepers and Presenting. The instruction segment is followed by an actual Prospecting session, calling live clients to locate and develop new business. Most Sales managers have never been asked to prospect at this level, and this session will help them become Prospecting Experts and drive results.

Directing a Successful Sales Office

This session focuses on the Director of Sales, ADOS and Key Account Managers. Many times, successful sales managers are promoted to leadership roles with little or no training in Training, Motivating, Coaching, Recruiting and developing a team. As the industry rebuilds, these skills are more important than ever, so this will help your Sales Leaders develop their teams and themselves.

Hotel Sales for GM’s

Most GM’s are promoted from Rooms, F&B and Operations and have not been exposed to Sales on a daily basis. This session helps GM’s develop a deeper understanding of Sales Markets, Quotas, Revenue Goals and the Sales Process. A key part is getting the GM involved in group sales, sales calls, problem solving and team building in a sales environment.

Hotel Sales Recruiting, Onboarding and Training:

Rebuilding Your High-Performance Sales Department

Hotel Sales Recruiting, Onboarding and Training:

Rebuilding Your High-Performance Sales Department

This session covers critical path actions in rebuilding a sales department after COVID-19. Most Sales Directors will never have to hire an entire department, but this program is essential for getting it right the first time, from a DOS who has. We’ll cover aggressive recruiting, hiring the right people, interviewing techniques, developing a dynamic incentive program and motivating a team in difficult environments. This session is valuable for Sales Directors and Senior Managers as it showcases specific actions to take now to turn around your hotel after our industry’s most difficult year. Due to its sensitive content, this program can be presented as a classroom session or in an individual hotel consultation.

Rescue and Recovery from the effects of COVID-19

EproDirect offers the industry’s only exclusive and proprietary sales training program to overcome the negative financial effects from COVID-19 for hotels & resorts.

Rescue and Recovery Sales is a blend of consulting and coaching to help any hotel, resort or destination drive business immediately. This can be delivered as a remote mentoring session, an on-site visit and consultation or a longer-term effort involving our team members focused exclusively on driving new, highly visible and short-term results to restart business in any situation. Some topics will include:

Local Market

Maximizing the existing business through the local market: Everything from athletic events to weddings and marriage encounter weekends can all help drive new business, but you need to know where to look.

Micro-Markets

Micro-markets that are frequently overlooked are examined in depth; by an ongoing marketing and targeted sales effort, you can drive new business.

Selling & Cross-Selling

Selling and cross-selling: Is your team consistently Selling and Cross-selling? How do you know?

This session is a specialty of the Epro Sales team, having been assigned to hotels and destinations that for many reasons, were not achieving their potential. This is an extremely popular session as many hotels are navigating the new reality.

Proven Results Through Research

We’ve done the research so you don’t have to. We’ve uncovered the exact strategies, unique resources, and creative methods other hotels are using to use to drive business immediately and maintain and grow their market share

As the hotel industry moves towards recovery, savvy sales leaders clearly understand the need to train their team in results-driven prospecting and closing. Our trainers are 20+ year task-force sales professionals for Hyatt, Marriott and other companies and are assigned to produce short-term, highly visible results. Contact us now to learn more.

Interested in a more custom sales training program?

We develop unique programs designed to drive revenue, top sales performance, and deliver a strong ROI for our clients.

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